{"id":1992,"date":"2009-11-19T00:20:40","date_gmt":"2009-11-19T00:20:40","guid":{"rendered":"http:\/\/flashofsteel.com\/?p=1992"},"modified":"2009-11-19T00:20:40","modified_gmt":"2009-11-19T00:20:40","slug":"stardocks-customer-report-2009","status":"publish","type":"post","link":"https:\/\/flashofsteel.com\/index.php\/2009\/11\/19\/stardocks-customer-report-2009\/","title":{"rendered":"Stardock&#8217;s Customer Report 2009"},"content":{"rendered":"<p><a href=\"http:\/\/www.stardock.com\/press\/Reports\/Stardock2009.pdf\">Brad Wardell has published the Stardock customer report<\/a> and it&#8217;s got little bits of interesting information, especially if &#8211; like me &#8211; you are interested in, but not necessarily knowledgeable about, the business side of PC gaming and software development in general.<\/p>\n<p>For example, on <em>Demigod<\/em>:<\/p>\n<blockquote><p>For Stardock, the more significant shock of Demigod has been the discovery of the low number of PC gamers who play strategy games online. Demigod\u00e2\u20ac\u2122s single player experience, while decent, did not get anywhere near the care that the Internet multiplayer experience did. Despite this, only 23% of people who have purchased Demigod have ever even attempted to logon to play Internet multiplayer.<\/p><\/blockquote>\n<p>And who are their customers?<\/p>\n<blockquote><p>Who are Stardock users?<br \/>\n&#8211;  96% male<br \/>\n&#8211; 35% 20 to 30 years old, 28% are 31 to 40<br \/>\n&#8211; 63% are in the United States (24% are in Europe, 9% are in Canada)<br \/>\n&#8211; 67% described themselves as expert or power users.<\/p><\/blockquote>\n<p>96%!<\/p>\n<p>(<a href=\"http:\/\/www.quartertothree.com\/game-talk\/showthread.php?t=56040\">Thanks to Cubit on Qt3<\/a> for pointing out the release of this report.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brad Wardell has published the Stardock customer report and it&#8217;s got little bits of interesting information, especially if &#8211; like me &#8211; you are interested in, but not necessarily knowledgeable about, the business side of PC gaming and software development in general. For example, on Demigod: For Stardock, the more significant shock of Demigod has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"_links_to":"","_links_to_target":""},"categories":[78,38],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5GFeQ-w8","_links":{"self":[{"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/posts\/1992"}],"collection":[{"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":1,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":1993,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/posts\/1992\/revisions\/1993"}],"wp:attachment":[{"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flashofsteel.com\/index.php\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}